Deploying a Market Product Strategy
Using a Modular Product Architecture
Market product strategy is your decision on where to win in a market and with what products. You identify opportunities to deliver customer needs better than competitors in market spaces that provide an attractive level of revenue.
You will learn how to:
- Embed market strategy into an evolving family of products
- Evaluate how products will deliver on the expectations of target customers
- Create winning value propositions versus competitive products for targeted spaces in the market
- Build the needs of customers into your product architecture
This webinar is helpful for someone who
- Wants to build a multi-generation product/technology plan linked to market goals
- Wants a consistent decision-making process deployed across a team
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