Thanks and Projection Mapping

Thanks to all guests for taking part. Thanks to Martin Deinoff for moderating; Karl-Johan Linghede, Jakob Åsell and Ellen Burkhardt for the stage interviews; Niklas Veenhuis for the photos; and – last but not least – Gustav Grenås for the light show. Not every day that happens.

#palmasoftware #modularmanagement


Nice and Relaxed

Thursday May 23 was not just about experience sharing in a relaxed atmosphere. It was also the day Modular Management formally launched PALMA®, next-generation software for Product Architecture Lifecycle Management.

AW Program


  • Nosh and Chow Opens
  • Launch Event
  • Mingle, Experience Stations and Drinks


  • Buffet


  • End

Participants Included

Organizations represented include ABB Robotics, Absolent, Acando, Alfa Laval, Electrolux, Elopak, Ericsson, GE Healthcare, Grundfos, Konecranes, Lynxeye Labs, Scania, Siemens, SKF, Starcounter, Stockholm School of Economics, Valmet, Veidekke and Wärtsilä.

Macbook Palma


This is a world-class solution for product management.

Standing for Product Architecture Lifecycle Management, PALMA® is cloud-based strategic software to create, document and govern modular product architectures. With this unique structured approach you can design and document product architectures. You can also connect enterprise systems and secure business goals.

Built on an in-memory database platform, PALMA is faster and more capable than anything else on the market, so you can create configuration rules without coding, govern product architecture life cycles and create a business advantage.