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Driving Change in HVAC:
Your Opportunity to Lead

The HVAC industry is evolving rapidly—driven by stricter sustainability regulations, rising health and air quality demands, electrification, and the growth of smart technologies. These shifts bring complexity, but also unprecedented opportunities to innovate and stay ahead.

Industry Drivers and Opportunities

Health and Air Quality
Demand for fresh air and clean environments is rising. Configurable HVAC systems enable tailored solutions for air quality, ventilation, and comfort—without adding complexity.

Sustainability and Energy Efficiency
Stricter regulations and climate goals are pushing greener designs. Modular architectures make it easier to integrate energy-efficient components and adapt to evolving standards.

Electrification and Smart Technologies
Electrification and automation are reshaping HVAC. Configurable platforms allow quick integration of smart controls, sensors, and predictive maintenance features.

Data Centers and High-Demand Environments
Explosive growth in data centers requires precision cooling and scalable solutions. Configurable systems ensure rapid adaptation to high-performance requirements.


Solutions to Fulfill Build-to-Stock Operations

Modular Product Architecture

innovationBy designing products with interchangeable modules, manufacturers can reduce the number of unique parts and streamline assembly processes, lowering costs and accelerating time-to-market. 

Scalable Production Processes

e-commerceModular systems enable manufacturers to efficiently scale production to meet demand while offering flexible customization options. 

Solutions to Fulfill Build-to-Order Operations

Configurable Modular Systems

time Implementing modular design principles allows for the customization of key components while maintaining standardization where possible, reducing lead times and costs.

Digital Configuration Tools

multiple_options Modular Management's PALMA Composer and PALMA Configurator software streamline the design-to-order process, enabling rapid product configuration, design validation, and production planning. These tools ensure a seamless transition from customer requirements to detailed product specifications, reducing errors and improving efficiency in complex projects. 

Build-to-Stock (Catalog-Based) Products

Residential Mini-Splits and Multi-Splits

innovationThese products dominate the residential market, providing efficient heating and cooling for individual homes. High demand and frequent updates require manufacturers to balance efficiency with adaptability to meet consumer expectations.

Commercial Packaged Air Conditioners and VRF Systems

e-commerceCommon in commercial buildings, these systems offer scalable solutions for spaces ranging from small offices to large commercial areas. Manufacturers focus on high-volume production, cost efficiency, quick installation, and regulatory compliance.

Packaged Terminal Air Conditioners (PTACs)

e-commerceWidely used in hotels and multi-unit residential buildings, PTACs are typically manufactured in large batches and sold through distributors with an emphasis on standardization and ease of installation.

Build-to-Order (Configure-to-Order and Engineer-to-Order) Products

Chillers and Large Commercial Systems

timeTypically found in industrial and large-scale commercial settings, chillers are highly customized to meet specific project requirements. These systems involve detailed engineering and long lead times, prioritizing performance, reliability, and energy efficiency.

Industrial Cooling Towers and Air Handlers

multiple_optionsThese systems are often designed to order, tailored to the specific needs of manufacturing plants, data centers, and other critical applications. The focus is on customization, operational efficiency, and robust performance.

Air-Tech Solutions

multiple_optionsAir-Tech specializes in advanced air handling, filtration, and ventilation systems for healthcare, industrial, and cleanroom environments. Its solutions prioritize energy efficiency, modularity, and high-performance filtration to meet strict air quality standards.

What We Offer in the Consumer and Commercial Appliance Industry

Modular Management, through its platform PALMA, offers a range of solutions tailored to support appliance manufacturers in overcoming industry obstacles, driving growth, and staying ahead of the competition.

Benefits of Modular Architecture

Modular architecture offers a strategic advantage by accelerating product development, lowering costs, increasing flexibility, enhancing product variety, improving sustainability, and enabling the seamless integration of new technologies. These benefits help companies stay competitive and responsive to market demands.

Customer Success

Whirlpool’s Transformation through Modular Product Architecture

Whirlpool, one of the world’s larger appliance manufacturers, partnered with Modular Management to tackle the growing complexity across its vast product portfolio. Facing challenges from global competition and internal inefficiencies, Whirlpool implemented a Modular Product Architecture strategy, starting with microwave ovens and eventually expanding across all product lines. Over an eight-year engagement, this transformation led to a 40% reduction in part numbers, a 25% decrease in product development time, and over $1 billion in added shareholder value. This strategic shift allowed Whirlpool to maintain its market leadership while significantly improving profitability.

Change Creates Opportunity—Are You Ready to Capture It?

The HVAC and AirTech industry is evolving fast.  These shifts aren’t just challenges—they’re openings for growth. Companies that act now can turn complexity into speed, flexibility, and profitability.
Here are four key opportunities to seize: 

 Explore Industry Insights

The Hidden Cost of Residential HVAC Complexity

Complexity is costing HVAC manufacturers time and profit. See how modular product architecture helps simplify portfolios, lower costs, and accelerate growth.

Cutting the Cost of Customization in HVAC

Custom designs come at a cost. Learn how leading HVAC companies are reducing engineering time and increasing margins by moving from ETO to CTO.

 

How HVAC Manufacturers Cut Lead Times by 50%

Long lead times are holding HVAC manufacturers back. See how leading companies cut delivery times by 50%—reducing costs, improving customer satisfaction, and accelerating growth.

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Mobilize Strategy

Connect strategy to actions

Drive transformation by aligning stakeholders around a shared vision and leveraging modular strategies that connect value to planning.

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Realize Goals

Consistently achieve your targets

Define clear KPIs and methods to guide transformation, and mobilize your organization to execute and achieve results

 

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Architect Products

Master complexity

Integrate market drivers, strategy, and functional needs into products to expand offerings while managing cost and complexity

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Configure Solutions

Act with agility and flexibility

Develop optimal solutions and manage the full configuration lifecycle to maximize business value

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Enable Processes

Create effective ways of working
Secure module-centric, configuration-enabled operations with clear roles and decision models to govern architecture.

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Empower People

Operate with clarity

Link strategy to modules and processes, and establish structures and ways of working to deliver exceptional outcome
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Unify Information

Drive business with unified information 

Implement a flexible product information model and use leading technology to create a seamless digital thread across all functions.

Our Approach

We start by understanding your goals and the challenges that matter most. From there, we identify the high-impact opportunities that accelerate both short-term wins and long-term growth.

Our method uses modularization as the foundation for configurability—creating structured product architectures that enable flexibility, speed, and cost efficiency. This approach transforms complexity into scalable, customer-focused solutions.

To manage and execute these configurations, we leverage PALMA, our purpose-built Product Configuration Platform. PALMA unifies information, applies smart configuration rules, and ensures governance, making your product strategy future-ready and digitally enabled.

Business Composability GIF

Customer Success

Whirlpool’s Transformation through Modular Product Architecture

Cost and Revenue Impact
With brand strategies driving market volumes and price premiums, the cost side results were significant:

 35%  reduction in unique parts
 25% fewer parts per product
 20% reduction in parts costs
 40% fewer platforms
 10% material cost reductions. 

Although harder to identify causality, quantifiable market impacts were also considered remarkable, including significant brand price premiums that even exceeded the cost side results.

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Customer Success

Husqvarna’s Modular Product Architecture Transformation

Cut Time To Market by 50%
To overcome challenges like acquisitions, regional product variations, and low-cost competition, Husqvarna needed to rationalize part numbers, lower costs, and globalize product design. Partnering with Modular Management, Husqvarna implemented a modular design strategy for two leading electric string trimmer brands, achieving annual sales of over 500,000 units.

Results Achieved with Modular Design:
50% faster time to market for new SKUs.
25% reduction in manufacturing costs.
50% fewer resources needed to develop new products.
Significant increase in EBIT margin, even amidst fierce competition.
Reduced inventory levels across the supply chain while maintaining low service call rates.

Business Value Delivered:
Developed a profitable entry-level product.
Freed up resources for more new product development.
Successfully entered new markets with unique product variants.

husqvarna-logo
Customer Success

Husqvarna’s Modular Product Architecture Transformation

Cut Time To Market by 50%
To overcome challenges like acquisitions, regional product variations, and low-cost competition, Husqvarna needed to rationalize part numbers, lower costs, and globalize product design. Partnering with Modular Management, Husqvarna implemented a modular design strategy for two leading electric string trimmer brands, achieving annual sales of over 500,000 units.

Results Achieved with Modular Design:
50% faster time to market for new SKUs.
25% reduction in manufacturing costs.
50% fewer resources needed to develop new products.
Significant increase in EBIT margin, even amidst fierce competition.
Reduced inventory levels across the supply chain while maintaining low service call rates.

Business Value Delivered:
Developed a profitable entry-level product.
Freed up resources for more new product development.
Successfully entered new markets with unique product variants.

husqvarna-logo
Customer Success

Husqvarna’s Modular Product Architecture Transformation

Facing rising complexity and fierce competition, Husqvarna partnered with Modular Management to streamline their electric string trimmer product lines. By implementing a modular product architecture, Husqvarna was able to reduce part numbers by 40%, decrease manufacturing costs by up to 25%, and cut time-to-market for new SKUs by 50%. This strategic shift not only improved operational efficiency but also strengthened Husqvarna’s ability to compete in a challenging market, leading to significant gains in EBIT margins and market share.

husqvarna-logo
Whirpool
Electrolux
Sidel
Wartsila
ABB Robotics
Dynapac
PEAB
Husqvarna
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Hitachi
VEIDEKKE
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Valmet

Relevant Resources

 

The Hidden Cost of Residential HVAC Complexity

Many residential HVAC manufacturers are stuck in a complexity spiral—expanding product variety to meet demand, but driving up engineering work, supply chain issues, and manufacturing costs. Learn how modular product architecture helps reduce complexity, lower costs, and grow portfolios more efficiently...

Cutting the Cost of Customization in HVAC

If your HVAC business is based on Engineering-to-Order (ETO), you’re constantly designing and validating custom solutions. That level of customization sounds great—until you realize it comes at a massive cost. Learn how switching from Engineer-to-Order (ETO) to Configure-to-Order (CTO) can cut costs and enhance profitability for HVAC manufacturers...

 

How HVAC Manufacturers Cut Lead Times by 50%

For HVAC manufacturers operating with an Engineer-to-Order (ETO) model, long lead times are a persistent problem. From initial inquiry to final delivery, every step—custom engineering, procurement, manufacturing, and testing—adds delays that frustrate customers and increase operational costs. Discover how HVAC manufacturers cut lead times by 50%...

Luther Johnson

Luther Johnson

President Modular Management North America

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EK

Erik Kärnekull

Manager

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ED RI

Edward Rinaldi

Director of Sales 

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