How to reach Mass Customization through Product Configurability? Mass customization is a hot topic because customers want to configure their own, individual solutions. They don’t want a standardized...

Governance of your investment in a modular product architecture (product platform) is a critical part in succeeding to reach the profit and other targets for the product architecture. In our earlier...

In this blog, I will discuss how to use a customer canvas to illustrate the differences between needs-based market segments. The same canvas is used to show how products deliver on the expectations...

The target with modularization is to meet three business objectives: Operational Excellence, Customer Intimacy and Product Leadership. When you achieve these objectives, you will see a positive...

Very few companies are completely non-modular. Seeking building blocks that are reused and transversally shared across multiple products is a common activity in most businesses to gain scale and...

A quick way to cut operational costs without committing to a big project  Have you ever wanted to find a way to cut operational costs without setting up a big project? If so, this article will be...

This is the age-old conundrum for manufacturers… How can you grow our top line with increased market variety and innovation while still controlling our costs? Organizations typically try two...

Fredrik Erbing have an extensive background from management consulting and technology. Experience includes almost 30 years from leading positions in companies such as Accenture and...