According to Wikipedia, a design is a plan or specification for the construction of an object or system or for the implementation of an activity or process, or the result of that plan or...

What is a Strategic Software Module? - an introduction to Strategic Software Modularization Today's software systems consist of a large amount of code, usually a mix of your own and 3:rd party...

Cost of complexity is a term often used to describe the costs that are caused by introducing new products and managing the variety of products produced. Many different products would cause a high...

Does your Product Design Methodology Support your Company Strategy? Most companies today are operating in multiple market segments and regions where customers demand unique products customized to...

Embrace Electrification using a Modular Product Architecture Electrification and business model transformation are two hot topics creating sleepless nights for leaders in many industrial companies...

How to reach Mass Customization through Product Configurability? Mass customization is a hot topic because customers want to configure their own, individual solutions. They don’t want a standardized...

Governance of your investment in a modular product architecture (product platform) is a critical part in succeeding to reach the profit and other targets for the product architecture. In our earlier...

In this blog, I will discuss how to use a customer canvas to illustrate the differences between needs-based market segments. The same canvas is used to show how products deliver on the expectations...