The Celebration and the Challenge Each October, the U.S. celebrates Manufacturing Month, a nationwide initiative highlighting innovation, workforce development, and the future of production. Factories...

The Promise That Became a Headache For years, automakers have promised a new era: the Software-Defined Vehicle (SDV). In this vision, cars would update like smartphones, gaining new functions overnigh...

The Pressure of Today’s Markets Speed has become the decisive factor in business success. Customers no longer accept standard solutions delivered on long timelines. They expect products tailored to th...

Are Online Product Configurators of Today Delivering on the Value Promise of Increasing Sales Effectiveness? In an earlier blog post, Alex Ginsburg discussed the importance of understanding customer n...

Using CPQ Solutions and Online Product Configurators to Support your Sales Team In today’s digital age, even the sales of the most complex and expensive products are moving online. Modern sales tools ...

Embrace Electrification using a Modular Product Architecture Electrification and business model transformation are two hot topics creating sleepless nights for leaders in many industrial companies tod...

Governance of your investment in a configurable product platform is a critical part in succeeding to reach the profit and other targets for the product architecture. In our earlier story, Governance a...

How to Successfully Realize Lower Costs and Increased Sales? The target with modularization is to meet three business objectives: Operational Excellence, Customer Intimacy and Product Leadership. When...