Evaluation of Online Product Configurators

Are Online Product Configurators of Today Delivering on the Value Promise of Increasing Sales Effectiveness? In an earlier blog post, Alex Ginsburg discussed the importance of understanding customer...
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Product Configuration to Enable Mass Customization

How to reach Mass Customization through Product Configurability? Mass customization is a hot topic because customers want to configure their own, individual solutions. They don’t want a standardized...
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How to Improve Productivity in the Construction Industry?

Construction has a hard time to match the productivity of other industries Although there have been multiple phases of industrialization, these changes have had varying degrees of success. And...
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Examples of Product Configurators and the Importance of Guided Selling

INTRODUCTION In this post Alex Ginsburg, senior specialist with more then 25 years of experience in the field of modularization and configuration, will share his personal experience when going out on...
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