Consumers and businesses alike buy products in different ways. Depending on their need for customization and the expectations on price and delivery time, the market approach of the seller can range fr...

For businesses selling complex, customized solutions, end-to-end product configuration is an approach that can drastically reduce cost and lead-time while improving quality. However, for products that...

This is the first blog in a series of four blogs on the topic of end-to end product configuration. At the end of this blog you will find the links to the other 3. In the modern information society, co...

Sell More, Faster, With Less Effort! Henry Ford once said, "Any customer can have a car painted any color that he wants as long as it is black." What was once a fundamental enabler for industrializati...

The Role of Modularization in the Innovation and Strategy Process to Deal with Future Uncertainties

In our previous blog post about Software Modularization, From a Hardware-First to a Software-First Business, Roger Kulläng explains that many traditional hardware companies find themselves in a positi...

The other day I saw an excellent presentation about the Volkswagen Group 2030 strategy. The basis for the whole presentation was developing the SSP mechatronics platform and the E3 2.0 unified softwar...

Manage the Transformation Through Software Modularization In today’s app-store-driven business environment, many traditional hardware companies find themselves in a position where their hardware produ...