In the rapidly evolving landscape of 21st-century sales, businesses worldwide are catering to the individual needs and preferences of their customers like never before using mass customization and pro...

What is Modular Product Architecture? Businesses with complex product offerings, composed of multiple technical systems, offered to different markets through different channels, have a challenge in st...

Since the birth of mass-customization, modularization and configurable product platform design has been key tools to enable both internal and external efficiency. Companies want to develop new product...

One-Touch Product Configuration is the concept of having an automatic chain of events from a sales opportunity until the delivery of a product, unbroken by manual intervention. It can be viewed as a d...

Sell More, Faster, With Less Effort! Henry Ford once said, "Any customer can have a car painted any color that he wants as long as it is black." What was once a fundamental enabler for industrializati...

The other day I saw an excellent presentation about the Volkswagen Group 2030 strategy. The basis for the whole presentation was developing the SSP mechatronics platform and the E3 2.0 unified softwar...

How can Over-Specification of your Modular Products Reduce Complexity Cost? Your different customers have different needs for the performance of a product, driven by their applications and preferences...

Since the Industrial Revolution, individuals have come to expect increasingly customized products. The speed of innovation is increasing, driven by digitalization and the fight for sustainability, whi...