This is the first blog in a series of four blogs on the topic of end-to end product configuration. At the end of this blog you will find the links to the other 3. In the modern information society, co...

Sell More, Faster, With Less Effort! Henry Ford once said, "Any customer can have a car painted any color that he wants as long as it is black." What was once a fundamental enabler for industrializati...

Are Online Product Configurators of Today Delivering on the Value Promise of Increasing Sales Effectiveness? In an earlier blog post, Alex Ginsburg discussed the importance of understanding customer n...

Construction has a hard time to match the productivity of other industries Although there have been multiple phases of industrialization, these changes have had varying degrees of success. And despite...

INTRODUCTION In this post Alex Ginsburg, senior specialist with more than 25 years of experience in the field of modularization and configuration, will share his personal experience when going out on ...