Does your Product Design Methodology Support your Company Strategy? Most companies today are operating in multiple market segments and regions where customers demand unique products customized to...

Embrace Electrification using a Modular Product Architecture Electrification and business model transformation are two hot topics creating sleepless nights for leaders in many industrial companies...

How to reach Mass Customization through Product Configurability? Mass customization is a hot topic because customers want to configure their own, individual solutions. They don’t want a standardized...

Governance of your investment in a modular system (product platform) is a critical part in succeeding to reach the profit and other targets for the product architecture. In our earlier story,...

In this blog, I will discuss how to use a customer canvas to illustrate the differences between needs-based market segments. The same canvas is used to show how products deliver on the expectations...

The target with modularization is to meet three business objectives: Operational Excellence, Customer Intimacy and Product Leadership. When you achieve these objectives, you will see a positive...

Very few companies are completely non-modular. Seeking building blocks that are reused and transversally shared across multiple products is a common activity in most businesses to gain scale and...

A quick way to cut operational costs without committing to a big project  Have you ever wanted to find a way to cut operational costs without setting up a big project? If so, this article will be...